Friedman repositions 250,000 SF in Troy, Michigan

Posted on March 8, 2013

Farmington Hills, Michigan (March 8, 2013) – Friedman Integrated Real Estate Solutions, one of the nation’s leading providers of commercial real estate services, announced today that it has successfully repositioned over 250,000 square feet of office space at 750 Tower Drive, part of the North Troy Corporate Park, a 1.2 million SF, headquarters-quality Class “A” office park located in Troy, Michigan.

Since being retained for leasing and property management of the park in June of 2012, Friedman’s Construction and Design team has spearheaded a comprehensive plan to modernize the building’s atrium and common areas in an effort to drive leasing activity, increase occupancy, and add value to the park. An extensive lobby reconstruction with sleek tile flooring, exotic granite accents, and rich wood panels imported from around the world has transformed the building’s appearance. Hilary Bell, Director of Space Planning, notes how incorporating tranquil features to a space can create a relaxing environment for tenants. “We integrated water features, river rocks, and birch trees into our design to give the space a Zen-like feel,” said Bell. “After researching market competition, we devised a plan that would create something modern with natural accents, a luxury not many other offices buildings have in the Troy market.”

As a fully integrated firm, Friedman has demonstrated a proven track record of success in repositioning properties in short periods of time. Unlike other firms that outsource various aspects of a project during the repositioning process, Friedman’s in-house team of management, brokerage, construction & design, and marketing work collaboratively on all assignments to provide the best possible outcome. Following an extensive market analysis, Friedman’s rebranding of the park, aggressive leasing plan and completed major interior and exterior renovations have resulted in a dramatic shift in leasing activity, with buildings such as 750 Tower Drive seeing a shift from 0 percent occupancy in May of 2012 to impressive activity today. “750 Tower Drive is a premier example of what our integrated services can accomplish in a short period of time,” said David Friedman, President & CEO. “Our design strategy at North Troy Corporate Park was intended to not only transform the building itself, but its tenant roster, and position in the overall market. This approach has enabled us to increase asset values for our clients.”

For more information on 750 Tower Drive, or other North Troy Corporate Park properties, please visit For leasing information or to view a space please contact David Friedman at, or Robert Gagniuk at